Belkin Unveils PureAV Line of High-Quality Audio Video Solutions at CE
관리자  2006-07-08 23:57:43  |  hit : 9,324

This new line helps consumers create a premium home theater more affordably

(Compton, CA) - January 6, 2004 - Home theater enthusiasts who have struggled to create the best home theater experience, can now enjoy peak performance with affordable, high-quality products. The newly launched PureAV line by Belkin offers expanded features in an extensive assortment of AV and digital cables, connectors, and power conditioning products. PureAV products are currently shipping in North America.

As home theater component prices decrease, consumers' demands for premium accessories to maximize those components' full potential are increasing. Belkin recognized that the market was primed.

“We witnessed a shift in the market that didn't adequately fulfill people's requirements,” explains Gavin Downey, Business Unit Manager at Belkin. “The cost of hardware such as DVD players and home theater receivers has dropped dramatically. At that same time, hardware features have improved to include surround sound and component video output. To match lower hardware prices, many interconnect manufacturers released lower-cost products. Unfortunately, these products no longer had the technology necessary to support the latest hardware features. Our objective was to build advanced interconnects while retailing them to match today's hardware prices.”

“Our development process was exhaustive. We focused on materials specification, defined geometry and conducted extensive viewing and listening tests,” continued Downey. “We wanted to make sure that people would get the most natural sound and the cleanest picture at the lowest price.”

PureAV Audio, Speaker, and Video Solutions by Belkin

PureAV Audio and Speaker solutions offer cleaner, natural, more accurate sound. This line features a range of audio and speaker cables, such as Digital Coaxial, Digital Toslink, RCA Audio, and Subwoofer (EST $9.99 - $44.99).

PureAV Video solutions provide a sharper, more vivid picture, as well as maximum rejection of noise and interference that can compromise your entertainment experience. This line features various video cables, such as Component Video, S-Video, and DVI (ESP $9.99 - $49.99).

The PureAV line also consists of other accessories and portable audio cables, including:

· Video Splitters, Speaker Pins and Audio Couplers (EST $8.99 - $12.99)
· Speaker and Headphone Splitter and Audio Extension Cable (EST $9.99 - $24.99)

PureAV Home Theater Surge Protection by Belkin

AC line noise contamination and power surges, which can arise simply from the switching on and off of electrical appliances, create picture- and sound-quality distortion, and can reduce the life of your home theater and other electronic equipment.

The PureAV Home Theater Surge Protector and the PureAV Isolator Home Theater Surge Protector are two ideal solutions to help deliver clean, safe power to all your audio video and digital entertainment components.

The Home Theater Surge Protector comes in varying joule ratings (709 joules to 2655 joules) and a choice of 6-9 outlets, and ranges in price from $29.99 to $89.99.

The higher-end Isolator Home Theater Surge Protector features Isolator technology, which uses varying power filter levels to isolate and contain power line noise within inpidual pairs of receptacle banks. This safeguards your sensitive home entertainment components from power line contamination. Two types of the Isolator are available: an 8-outlet, 3245-joule version (F9A833-10, ESP $119.99) and a 10-outlet, 4720- joule version (F9A1033-12, ESP $139.99).

The PureAV line by Belkin will be on display at the 2004 Consumer Electronics Show (CES) in Las Vegas, January 8-11, at Booth #21040, South Hall.

For more detailed information, please visit www.pureav.com.

About Belkin Corporation

Belkin Corporation, the global leader in connectivity solutions, offers a range of innovations for the computer, electronics, and mobile consumer. With a perse and far-reaching product mix consisting of home and enterprise networking, audio video solutions, KVM (keyboard/video/mouse) and peripheral sharing, power protection and cabling, as well as USB and FireWire ® devices, Belkin extends its reach also to Bluetooth , cellular, PDA, iPod ™ , and other solutions for mobile computing. In addition, Belkin has introduced multiple types of messaging services, using iNuntius Inc.'s technology, that allows users to send or receive e-mail, voicemail, faxes, and mobile text messages through one IP-based portal, from any computer and web-enabled device. Belkin products are available through www.belkin.com as well as through a network of major distributors, resellers, and superstores.

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